Sales compensation - a performance booster!

Attracting, motivating and retaining the best sales people has become a crucial issue for companies in a context where all business models are being impacted more or less rapidly by technology and digitalization.

To win this war for talent, companies need to implement innovative and attractive compensation policies, capable of meeting the challenges of motivating individuals and sharing value, in perfect harmony with their business strategies.

Remuneration will continue to play a decisive role, especially performance-related pay.

Our ambition with this compendium is not to draw up a catalog of best practices and the most widespread compensation techniques. Rather, our aim is to share with our readers some of the strong convictions and ideas we've acquired over the 20 years we've been working with companies on this strategic and human issue.